Established Coporations and Direct Mailing

Direct Mailing Direct-mailing campaigns are often associated with new businesses, as they spread the word of a company to many people at a relatively low cost. When a business moves into a new area, direct mail is a great way to let people in the local area know about the new company. However, direct mail is not just for new companies in new areas; even established corporations can benefit from a well-crafted direct mailing campaign. Chuck E. Cheese, the world-famous children’s play area and eatery, has embarked on a first-time direct mailing campaign in order to build up their falling sales.Chuck E. Cheese’s sales have been steadily dropping, so they plan to embark on a direct mailing campaign to promote over 200 of its stores, reaching an expected 24 million customers. Coupons will be included in the direct mail insert in order to promote their birthday party packages, which are one of their most popular offerings.
While ProMarketing Leads is always happy to help new businesses develop direct mailing campaigns tailored specifically to their needs, they are also readily available to craft campaigns for large and well-known companies, just like Chuck E. Cheese. No demographic is too obscure for a tailored direct mailing campaign. ProMarketing Leads even has lists of households with children and their ages, as well as hundreds of other demographic and behavior-graphic selects on households.

Whether your business is small and brand new or large and well-known, a direct mailing campaign may be something you want to consider. Whatever your needs, give ProMarketing Leads a call today to discuss your targeted demographic, and we would be happy to craft a campaign just for you.

Author: Brad Allen

Back to Basics

If direct mail seems like an old-fashioned way to advertise, you’re right. However, old-fashioned is not necessarily a bad thing! In this economy, any uncommon way of advertising is something that will catch the eye of the average consumer. Everyone nowadays is on Facebook and Twitter. While it’s good to have these social media outlets, why stop there?

Once you have tackled all of the new, modern ways of advertising, such as television, internet, and social media, the best next step is to move backwards. Direct mailing is a great way to get in touch with current and potential customers in a more personal way. Instead of Facebook ads and Twitter updates, poised online for anyone to see, mailings are delivered right to a customer’s door, with their own name and address on the mailing label. Who doesn’t love getting mail?

In a world where online ads and social media terms are constantly being thrown around and bombarding the everyday person, old-fashioned, personalized advertising is still appreciated. Here at ProMarketing Leads, we offer targeted mailing lists at the lowest costs to help you perfect your advertising plan. We can help you not only target your current customers in a personal manner, but also help you find new customers in certain demographic areas, such as age, location, or catalog subscriptions.

With our direct mailing lists, your ad campaign will be personalized and traditional. Add our direct mail campaign to your social media campaigns and you will successfully dominate all forms of advertisement, helping to expand your business even in this tough economy.

Author: Brad Allen

The Advantages of Using a Direct Mailing Lists Broker

Unlike mass advertising which display’s your offering to a very wide audience with limited tracking capabilities a mailing list broker can provide you with a highly targeted list of what is commonly referred to as “sales or marketing leads”.  Mailing list brokers work to narrow the focus of the marketing message to a niche of business lists or consumer lists that have similar characteristic which make them strong prospects for the offer.  In essence, the mailing list broker’s job is to ensure the marketing dollars are being used most efficiently by getting the marketing message to the most likely responders via direct mail, telemarketing, email or SMS text message blasting.

If you include all the specialty lists on the list market today there are over 60,000 which seems like an insurmountable number of lists.  This is why your business marketing team should work with a list broker to match your target market to the best available list option.  It make sense to target your marketing list down as much as possible as you want the final lead list to result the in the highest possible percentage of converted sales.  To learn more or begin working with the best list brokers in the business contact ProMarketing Leads today.

Author: Brad Allen