Telemarketing: A Secret Weapon for Your Business

By Brad Allen

You’d be forgiven for thinking that telemarketing is somewhat of a lost art. With the rise of the internet and social media, many people are under the impression that more well-established forms of promotion – like telemarketing – are on the wane. In some cases this may actually be true, but that certainly doesn’t mean that telemarketing is any less effective than it was. In fact, quite the opposite might be true. There was a time when everyone was using the phone as the centre of their marketing mix. With more companies focused on the internet, potential customers are now more open to telemarketing as they’re no longer bombarded with calls.

Generating marketing leads the easy way

There’s nothing quite like one-on-one human interaction for selling a product. That’s where utilising  telemarketing lists can really come into its own. When your company uses the telephone to speak directly to potential clients, you can address issues on the fly, quash concerns and paint the best possible picture of your service offering. This is something that’s just not possible with more ‘static’ forms of promotion like direct mail or email campaigns. It’s long been known that telemarking produces the highest return on investment (ROI) of any form of direct marketing – and that includes social media. It merely seems that some businesses have forgotten the power of the telephone.

Targeted marketing for exceptional results

If you’re not aware of the benefits of both business telemarketing lists and consumer telemarketing lists, consider this; lists like these allow you to target specific attributes and avoid wasted effort on cold leads. For example, if you were a window cleaning company, you could easily target only consumers that had a certain square-footage of house. By harnessing the power of a telemarketing list like this, you can minimise wasted advertising spend, rein in your budgets, and boost the profitability of your business. You can also track effectiveness and make immediate changes to your approach until you find the one that works best for you. All in all, telemarketing is as close to bulletproof as marketers can expect to find.

Telemarketing lists tailored to your business

If your company has been struggling to find the right marketing method for you – or you’d simply like to experiment with your marketing mix – telemarketing could well be your new secret weapon. Forget any preconceived notions about the process, it’s as effective as you make it, and you can tweak the process in any way you’d like to make it work for you. A telemarketing list will give you the confidence to make complex business decisions and marketing investments without worrying too much about your ROI. And, because telemarketing is so flexible, and the telemarketing lists on offer so wide ranging and varied, you can always alter your processes whenever you feel like the results are not ideal.

So what are you waiting for? Learn more about telemarketing today and discover how your business could really boom – just by picking up the phone.

The Value of Personalizing Your Direct Marketing List Campaign

By Brad Allen

Direct marketing has traditionally been about one-size-fits-all, one-way messaging focused on calls-to-action that produce a transaction or lead to a conversion. This type of marketing monologue can exclude emotionally connecting with consumers and subsequently, creating valuable experiences that increase your ROI. Creating dialogue and personalizing direct marketing leads campaigns can have resounding effects, as Holotrope explains. Achieving actionable results don’t have to be your sole business victories. Expand upon your marketing goals to include customer emotional awareness and brand engagement. Tailor your content, rather than blast your content, to attract targeted consumers into profitable leads.

A 2013 Econsultancy and Monetate survey revealed that 94 percent of businesses agree that personalization affects present and future success. For 66 percent of the client-side respondents and 65 percent of agency respondents, improved customer experiences and business performance drove the need to deliver personalized consumer experiences. Personalized online experiences, specifically, using current behavioral data were noted to increase sales on an average by 19 percent. Here’s why you should personalize your next direct marketing campaign.

Interactive Website Marketing

Interactive marketing is a vehicle to drive conversation, and the emphasis is on the individual and their unique response. By understanding your demographic’s gender or location, for example, you can build your brand that meets customer needs and offer products and services that consumers can identify with. Since most small businesses (should) have a website and an online presence, your digital space is one networking and advertising outlet for reaching your customers on a deeper level. Increase the confidence your customers have in your business with these tips:

• Ensure your website is user and mobile-friendly. Consumers access information, products and services from their portable digital devices, and therefore you need to be accessible as well as available.
• Clarify and help site visitors navigate your calls-to action. For example, make sure that you guide customers to make a purchase in a way that’s clear and visible.
• Feature content such as blog posts, videos or photos that are customized to meet customer needs and wants.
• Invite customers to provide feedback through reviews or a comments section and personally respond.


When was the last time you received a handwritten letter? Opening a letter in the mail that was handwritten from a friend, as opposed to a Facebook message or email, can be refreshingly heartwarming. Even a phone call can be an old-fashioned, yet genuine way to reconnect. The more archaic a certain form of communication becomes, the more of a novelty it can be. For businesses, as long as you’re using relevant, niche marketing lists of audiences who directly relate to your campaign, telemarketing provides connections on personal levels. During a Web video on a Lenovo laptop or phone call via an Apple iPhone, you can rely on facial expressions and voice tone to pitch your sale and guide the customer toward a purchase.

Email Marketing

Personalized recommendations in marketing emails can boost sales conversion rates by 15 to 25 percent and click-through rates by 25 to 35 percent, according to Use coupon codes, links to site content, and special offers that align with the interests of your customers. Eloqua adds that personalized subject lines and details such as the recipients name and location can enhance an email’s performance. Overall, keep your marketing emails simple, consistent, segmented, and focused on the customer.

How to Increase Email List Effectiveness

You have your email marketing lists ready. You know exactly the kind of client you want to attract – and you have composed an outstanding message which is simply guaranteed to convince your target audience that your business is by far the best in the industry. You know it – and it’s high time they knew it too. Unfortunately, however, as many as 80% of all emails received are either deleted without being read or – worse – default straight to the folder labelled JUNK. So how can you avoid your carefully composed message going the same way? How can you increase your email open rates so that your email is seen and appreciated by the people you are trying to reach? The answer is simpler than you might think – and this post aims to give the keen email marketer an insight into effective email communication.

Make it Personal

Think about your own inbox. You probably receive hundreds of emails a week – and you probably automatically ignore those emails that come from generic addresses. The fact is, an email received from, for example, ‘’ is more likely to stay unread, whereas a message from ‘’ seems to ‘speak’ to the reader before it’s even been opened. Basically, a personal address is more direct and tends to pique the reader’s curiosity – making your email marketing campaign far more effective. If you can, try and send your emails from a personal (but business related) account, preferably with a first or second name in the address line.

Keep it Simple, Keep it Short, Keep it Direct

This advice relates to your subject line. If your email header is overly complicated, doesn’t relate to your business or email content and gives an offer that seems too good to be true – it will end up heading to the trash folder. So, instead of including a lengthy subject header that promises fantastic discounts, think of ways you can get your message across without sounding salesy.  People are bombarded with overt sales and marketing messages on a daily basis and as a result have actually become desensitized to it – so avoiding this angle in your email marketing literature is imperative.

Be Aware of Spam Filters

Spam filters are there to protect the innocent email user from unsolicited emails. You know those messages that seem to shout at you about AMAZING 50% DISCOUNTS!!! and Save Money On Your Favorite Products- Sale Now On!!!!!!…? You get my drift – and for the most part, these types of email will naturally default to the JUNK folder, for obvious reasons. The spam filter is pretty clever and if it catches too many exclamation marks, lots of shouty capital letters or even a generic sales subject – it will throw them away – and rightly so. Similarly, emails that contain too much HTML, images or videos are likely to end up in the bin.

The Time is Right

People access their email at different times of the day (and night) – but statistics have shown that open rates tend to increase depending on the time an email is received. Week days are the best for making sure your message is seen – with weekends and evenings proving less successful. Having said which, the demographics of your target readership could dictate the best time or day for you to send out your emails. If a company wanted to inform their readership about potential savings regarding vehicle expenses, they might benefit from targeting an ‘at home’ audience who take care of personal errands after a full day at work. Or, if a business needed to tell prospective clients about a new mobile app which could streamline their working life, it would probably be best to concentrate their email marketing during traditional office hours.  It’s always a good idea to try experimenting with different times and subject headers in a bid to establish the most profitable time for you to click ‘send’.

Finally, and perhaps most importantly-  make sure you respect your intended readership. People aren’t stupid and even if they open an email, if the content fails to match up to expectations they will ignore or delete the message immediately. Your email content needs to be engaging, pithy, informative, NOT too salesy and, where possible, helpful. People love learning new things, especially regarding subjects about which they are already interested – and if your email can deliver this, then your prospective client is far more likely to carry on reading – again and again.

By Brad Allen


Why Overlooking Telemarketing Could be a Big Mistake for Your Business

If you run or manage any aspect of a smal or medium-sized business (SMB), it’s likely that you’ve considered using some form of telemarketing before. It’s also possible that you decided to focus on other promotional channels, like social media, and ignore telemarketing.

There are a few different reasons why businesses would choose to overlook using telemarketing leads in their marketing activities; however almost all of these are based on false information. With that in mind, let’s take a look at the reasons why overlooking telemarketing could be a big mistake.

Quality telemarketing leads are like gold dust

With so much focus on internet marketing, it’s not a surprise that many companies choose to invest in that area first. Social media marketing has been a hot topic in recent years and so the natural assumption has been that this is what ‘everyone else’ is doing, so it must be effective… right? Wrong. Well, that’s not to say social media marketing doesn’t work, simply that using methods such as a telemarketing list can work even better.

There is actually evidence for this – a study by the Direct Marketing Association (DMA) recently concluded that the Return on Investment (ROI) for calling telemarketing leads is actually higher than that of email marketing.

Qualified and targeted telemarketing leads: your secret weapon

Because many SMBs rely on personal service and local connections to make their business thrive, social media marketing doesn’t always work as well as it could for large organizations. Instead, telemarketing has the edge.

The reason for this is that telemarketing can be a very personal way of doing business. Rather than simply typing a tweet or Facebook message, calling quality telemarketing leads can actually speak to a real person and establish and genuine dialogue. Questions can be asked and answered in real time, and a natural rapport can be built.

Telemarketing doesn’t need to be intrusive

Due to the way that some businesses have chosen to employ telemarketing, there is a belief that use of homeowner telemarketing lists can in some ways be intrusive – but nothing could be further from the truth. By establishing who the prospects are, when would be the best time to call, and engaging them in a very real way, telemarketing can be a fantastic way to reach an audience.

It’s also dependent on who is making the calls; telemarketing leads don’t need to be ‘forced’ by aggressive sales people, they can be genuinely cultivated through honest communication and a real dialogue. There’s simply nothing better than talking to a real person and getting real answers. It makes that first sale so much easier (for both parties).

By choosing a friendly, outgoing team (who can actually take ‘no’ for an answer), your SMB could unlock a marketing channel you hadn’t considered – and reap the financial and reputational benefits at the same time – so don’t make the mistake of ignoring the potential of leveraging targeted telemarketing leads lists.

An excellent book on this topic which I’d highly recommend is Telemarketing Success For Small and Mid-Sized Firms by Tony Wilkins.

by Brad Allen

Key Elements of Using Sales Leads Lists in Successful Marketing Campaigns

using sales leads lists successfullyEver heard the phrase, “You’ve got lots of potential”?  It’s usually a consolation prize for someone who isn’t getting what they’re after – a sort of “better luck next time, kid” gesture.

It’s the same working with sales leads lists – you are not dealing with clients, but potential clients.  As bad as that sounds, a sales lead isn’t as difficult to develop as cold-calling, as a sales lead is based on some action (e.g., someone inquiring through a website, leaving their card at a booth, or some other method of contact) that expressed interest in the product or service you or your company offers.

The goal of any sales lead campaign is to find or create actual clients and there are a number of ways to accomplish this, each with their distinct advantages and disadvantages.  When it comes to generating leads, there are several techniques to choose from, depending on the size of your company.  Larger companies usually have marketing departments manage building sales leads lists, but in smaller companies, sales reps often have that task.

Generating Sales Leads Lists

The following are some proven techniques for generating sales leads:

  • Networking
  • Advertising (TV/print/Web)
  • Telemarketing and tele-prospecting
  • Buying a sales lead list


It can be as simple as contacting people you already know and have a relationship with to see if they or someone they know may be interested in your product or service.  Opportunities to meet people who have a more general interest (say trade show attendees) are also good prospects for business-to-business (B2B) networking.

Web Advertising

Online advertising has become the most powerful tool for generating sales leads.  In one week alone (September 24-30, 2007), people clicked on over 53 billion online ads [Source: Nielsen NetRatings]. By incorporating short surveys or contact forms into web ads, sales representatives have a fantastically powerful new source for creating sales leads lists.

Telemarketing and Tele-prospecting

This involves using a telemarketing firm to contact possible sales leads and solicit their business.  Everyone can relate to getting called by a telemarketer when you’re either not interested or it’s an inopportune time to be pitched to, which is why working with properly targeted sales leads lists is an invaluable tool for making a telemarketing and tele-prospecting campaign more effective.


is utilized for B2B sales generation in which targeted business prospects are contacted by operators trained to be so well-versed in the product (and often the potential client) that they can be more extemporaneous in cultivating interest.

Sales Leads Lists

As we mentioned earlier, targeted lists are ideal for capturing potential clients on a large scale and there are multiple direct marketing (DM) companies that specialize in providing general to highly targeted sales leads lists.  As you can readily imagine, for a successful sales lead campaign, having a list of potential clients that are known to have purchased or expressed interest in your product or service can be a game changer for any sales or marketing team seeking to maximize the ROI on the sales lead generation campaign.

Author: Brad Allen

Why a Nurse List Can Enhance Your Direct Marketing Success

If you are looking to market a medical product, you might think that a medical mailing list consisting of largely doctors and office managers is the best way forward. However, using a nurse list to add nursing staff to your direct mail and telemarketing campaigns, having a nurse targeted email list, mailing list and other direct marketing campaign lists could also work very well.

A Targeted Nurse List Connects You to Influencers of Clinical Decisions

Nurses have an influential role when it comes to patient treatment, with a study by Manhattan Research showing that of 800 nurses, 50% of those surveyed felt they had a direct bearing on the medical care a patient received. Gone are the days when doctors have overall say on patient care, as with multidisciplinary team working within healthcare, a range of healthcare professionals provide their input and with nurses having significantly more contact time with patients than physicians do, they are well placed to contribute to the decision-making process.

The opinion of advanced practice nurses, with their more specialist roles, is especially valued, with nurse prescribers also having the power to make decisions regarding which drugs a patient needs. However, this isn’t the only reason why you should have a nurse list for your direct marketing campaigns.

Nurses Guide Patient Choices

A piece of research published in the American Journal of Managed Care , that reviewed which health professionals are most influential when it comes to encouraging patients to continue with their medications, demonstrated that after pharmacists, it is nurses who patients are most likely to listen to.

Targeting drug information through nurse email lists can increase their awareness of the benefits of specific treatments, which nurses can then pass on to their patients by way of advising them to comply with medication regimens.

Use Your Nurse List to Promote Online Educational Resources

Although unregulated content on the internet can prove harmful if people search indiscriminately for medical advice, reputable advice, including that provided by companies offering medical products, is a valuable patient resource. Indeed, in a survey by MedTera, 95% of those receiving medical care would value more detailed resources and 84% would be happy to receive advice regarding online resources.

The Manhattan Research study also highlighted that nurses view the internet as having a positive influence with regards to patient care from the point that they can guide their patients to the most suitable sites and resources to help them to better understand their condition and its management. Nurses embrace the internet as an educational tool more than many physicians do, which is why adding a nurse list to your direct marketig campaign should be carefully considered. Adding nurses to your lists, and informing them of any patient educational sites is of benefit, as is gaining an understanding of which sites they send their patients to – for further marketing efforts.

However, nurses also value the internet for their own education, providing an easy way to keep up to date with recent advances in best practice, with knowledge of this essential for nurses to maintain their professional registration. Providers of online education can therefore tap into this through the creation of a targeted nurse list, to market their resources for continuing professional development.

The Value of a Targeted Nurse List

Those marketing other services outside of healthcare may even benefit from compiling a targeted nurse list to take advantage of these well-educated professionals and their spending power.

By: Brad Allen

Is Direct Marketing still a Relevant Tactic in the B2B World?

By: Brad Allen

In recent years a lot of the chatter in the marketing world has been centered on the growth of social media networks and the internet. Some might be forgiven for thinking that the use of direct mail marketing has been all but forgotten in light of the newer tactical options. Has the world of direct mail marketing suffered a killer blow from the rise of social media channels and the internet? Or is there still a place for B2B direct marketing offerings?

Well, some recently released information would suggest that it is still very relevant within this market place. Online marketing tools, it seems, have not completely cornered the marketing world across all audiences and the printed materials of mailing, letters and catalogues are still deemed to have relevance in a B2B context. A survey by Marketing Sherpa found that around 79% of the 1,000 people surveyed believed direct mail delivered to business mailing lists to be either very effective, or effective, as a tool for their business. 34% of business service organizations found direct mails to be very effective.

The key to a direct marketing campaigns’ success appears to be ensuring that the direct mail targets its audience perfectly – meaning that your B2B direct marketing lists need to be up to scratch. This could be why the business services group found the tool more useful than say a business technology company. Take a look at these top points to make sure, that as part of an integrated marketing mix, your next B2B direct mail hits the spot.

Remember your audience

Keep your target audience at the front of your thinking all the way along when creating the campaign; it needs to offer them value in order to be successful. So think about the timing, the imagery and content to ensure that your audience will be receptive.

Make the message meaningful

Ensure that the direct mail is part of an overall omni-channel campaign and not a stand alone or add-on at the last minute. Providing your customer with a seamless marketing campaign will help the direct mail become more effective.
Think about size

Going big is coming back – think outside the box when it comes to the design of the piece. Larger or unusually shaped mailings will grab someone’s attention more so than a plain white A4 envelope landing on their desk. Getting that attention is the start then you need to employ your meaningful and relevant message to keep them with you.

Plan your spend

Direct mail can be an expensive marketing option so make sure you do the math first. Work out what level of ROI you expect, you can then potentially tailor your business mailing lists to target your audience more specifically. Even if you mail less through this method you can up your cost per piece to produce a higher quality piece of direct mail that then should provide you with better results.

Email is the Language of Modern Business… How Well Do You Speak It?

If you run a business or you’re responsible for the marketing of one, you’re probably inundated with new ways to reach prospects and clients. From social media to viral marketing, there are countless means of attracting attention; the trouble is, a lot of these are ‘flash in the pan’ ideas. They may work in the short-term, but falter when it comes to long-term effectiveness. That’s exactly why time-tested solutions such as email marketing are so reliable – especially when it comes to selling business to business.

The heart and soul of modern business

If there’s one thing that almost all modern businesses have in common, it’s email. For the vast majority of decision-makers, email is their touch-point with the rest of the business, as well as suppliers and clients.  That’s just one of the reasons why investing in a business email marketing list and harnessing the power of email marketing is such a great idea. It’s not only a great way to circulate ideas and generate brand awareness, it also enables new forms of interaction, such as meeting requests and webinar invites. These leads can be secured in the click of a button, and all thanks to a business email list.

The problem with social media

A lot of newer branding and marketing companies are pushing social media as the ‘next big thing’. That may be true for consumers, but what about businesses? How many CEOs or decision-makers have you seen browsing Facebook or Twitter during their working day? It’s not a common sight. And for that reason, social media marketing can never be as effective a promotional tool as something like email marketing. All you need to do is purchase an email list and you have in your hand the power to reach countless businesses in a way that really works. Social media marketing is a scattershot approach; with email marketing, your results are truly measurable.

Communicating on the same level

The key of business to business marketing success is being able to communicate on the same level as your prospect. Email is a language all modern businesses can understand. The onus is then on you and your creativity to use email in a unique way to catch attention and avoid trash folders. But regardless of how you go about that, using a business email list is certainly a far wiser investment than any of the ‘new media’ solutions. Don’t forget that B2B is a totally different arena than B2C; reaching business owners via social media is a fruitless endeavour. The key is to speak the same language to make the connection; and in the case of most modern businesses, that language is email. An email marketing list, then, is your dictionary.

As the old saying goes, if it ain’t broke, don’t fix it. Since the advent of email communication in a business context, it’s been at the core of all operations – and there’s a good reason for that. Email marketing gives you a direct line to your prospective customers… where you go from there is up to you.

Author: Brad Allen

Telemarketing: Still a Key Ingredient of the Marketing Mix

By: Brad Allen

In a world that’s so heavily focused on digital and online, it’s easy to understand why so many businesses plough a lot of their marketing resources into that area. Naturally, though, we will reach a point when these marketing channels reach saturation point – leaving some companies out in the cold. That’s why it’s so important for businesses to explore all marketing channels to their fullest extent. One such channel (and one which is often neglected) is telemarketing. Let’s explore the reasons that not only is telemarketing still alive and kicking, it could just be the most successful marketing tool you ever implement. 

Marketing leads are like gold dust, and many businesses spend the vast majority of their resources chasing them. Depending on your product or service, you may receive hundreds of these leads a month, or maybe just one or two. In either case, telemarketing can be a great way to hook these leads in and – more importantly – close them. One of the best things about telemarketing is how adaptive it is to your budget. There’s no need to employ a team of hundreds if you’re only after a few leads, you can hire just a few great salespeople. Contrast this with web advertising, whereby you simply publish ads and cross your fingers, and you can see that telemarketing is a much smarter and cost-effective solution.

One concern that some companies have when considering this form of marketing is how best to source targeted telemarketing lists. These business marketing lists are essentially tailored to your specific industry.  There’s no use trying to sell stair-lifts to people in bungalows, for example. With a telemarketing list on hand, you can be certain that you’re reaching the right people at the right time. After that, the onus is on your sales team to make the most of each of the leads. With the right team on the phones, telemarketing has proven time and time again to be one of the most effective forms of promotion. It’s great for consumers too: having a real person to talk to means they can ask any questions they need to right then and there. That’s a level of peace of mind that only in-person sales that come close to; online advertising still has a way to go before it can reach this kind of personal service.

Don’t waste your company’s precious resources on scattershot “cross your fingers” style advertising; instead invest in a telemarketing list and a professional team of salespeople. With both of these elements combined, you’ll find that your business gets a huge shot in the arm – not only in terms of sales leads, but also in brand awareness and cost-effectiveness. Telemarketing is an adaptive form of advertising, and one which can be refined as time goes on. Sales script not working? Try something new. Team member not making enough sales? Re-train or replace them. Unlike other forms of sales lead generation, telemarketing is truly flexible. There’s a reason it’s still used by many of the world’s biggest multi-national corporations.

So what are you waiting for? With an integrated phone-based sales system and a business marketing list to hand, your promotional efforts really will be a win-win.

Why a Sales Lead List is More Effective than Social Media Marketing

Much has been made of the power of social media marketing in recent times. However, is it really all it is cracked up to be? When you compare this form of marketing to the notion of using a sales lead list, it doesn’t look quite as powerful as it did before.







How does marketing with a sales lead list differ from social media marketing?

Before we answer this question, let us focus on what a sales lead list is. Put simply, it is a list of names and email addresses of people who have expressed an interest in a particular topic, item, product or area. Your ideal list of names will be comprised of people who are interested in your business area. For example, your company may specialize in selling various forms of insurance. In this case you would want to create a list of people who are interested in the insurance policies you sell. They may have expressed an interest in getting a quote at some point in the past. They may not have gone ahead with it, but you know they may have a need to buy such a policy because of the previous contact they have shared with you.

Finding leads via social media sites

Let’s now compare this process with the idea of finding leads via social media marketing. In this situation you would have to focus on establishing a presence on a social media site (or more than one, if you wanted to gain the best results). This takes time to do, whereas building up a sales lead list can be done as part of developing and promoting your business website.

It is also much harder to engage with people on social media sites. Let us assume for a moment you build up a following on Facebook. You may have thousands of likes on the site, establishing you as a company worth following. It will undoubtedly take lots of effort to reach this stage. However if you want to promote your insurance products you will have to steer these people towards your website anyway. As you can see, the real power is in the sale lead list, because this stays with you and your business for as long as you hold it. You can also divide the list into separate areas, so people who expressed an interest in life insurance will receive information and advice on relevant topics. Similarly people who requested a quote for car insurance will receive emails with relevant information in them. Thus you have far more control over a sale lead list than you would have over social media marketing. It is also true to say many businesses can be assured of generating further sales every time they send an email to their sale lead list.

Better results from a sales lead list

Providing you maintain your list effectively, cleaning it regularly and ensuring it only contains names that represent good leads for your business, you can generate a higher income for your business than you would achieve from social media marketing. This is not to say social media marketing is worthless; rather it is to say it should be used in a different way. Think of it as one of the ways in which you can generate names to go on your sale lead list, rather than directly competing with it.

Many business owners have pointed to the power and value a list of this type holds. The more names you have on your list, the more potential there is to earn money from it. This holds true not just now, but for the future as well. The long term value of a single customer can be huge. Furthermore it costs more to get names of potential customers in the first place than it does to carry on corresponding with them once you have them. You have a far greater chance of converting a name on your list into a customer than you do of converting one of your social media followers into a customer. This fact alone should convince you of the power of creating and maintaining a sale lead list for now and the future.

Brad Allen is the President of ProMarketing Leads and has been advising clients on how to increase their marketing lead flow for the last several years, visit his Google Profile to see other topics Brad has written about.