Get the Most Out of Direct Mail Over the Holiday Season

by Brad Allen

The holiday season is busy for everyone, consumers, retailers, and businesses alike. It’s the time of year when consumers spend the most, and that means it’s a great time for businesses to advertise. For retailers and businesses that are looking to increase their holiday sales figures, this is a great opportunity to generate marketing leads, sales, and customers through direct mail marketing.

The Holiday Season is the Best Time For Direct Mail List Marketing

Direct mail is a simple concept that works for any type of organization, whether you’re in the retail business and have products that make great holiday gifts, or you’re a contractor who provides home maintenance services. Direct mail to home-owners is a very valuable marketing tool in either case, and at any time of the year, but it’s particularly useful over the holiday period, for three reasons.

  • Open rates are highest over the holiday season; most people open every piece of mail that comes addressed to them at this time of year, so your mail isn’t likely to be discarded.
  • Sending out a greeting card or another item at this time of year helps to humanize the face of your organization and create positive associations in the minds of customers.
  • Any follow-up direct mail items you send out subsequently are more likely to be opened and more likely to generate sales; this is especially true if your holiday mailing is a “non-salesy” greeting card.

Advertising Mailer, or Season’s Greetings?

Direct mail is something of a forgotten marketing tactic these days, especially when it almost seems that it’s easier and less expensive to reach someone’s email inbox than it is to reach their physical mailbox. However, if your business already has a homeowner mailing list, there’s no better time of year to use it, and the advertising mail-out you create doesn’t have to be a lavish and expensive one; it just has to be useful to your recipients.

Alternatively, a holiday greeting card is a simple but effective way of reminding customers of you and your organization, with the advantage of generating additional goodwill by simple virtue of the fact that you’re not trying to sell something. It’s a concept that works for both B2C and B2B organizations, and it’s easily an easily-executed way of thanking clients and customers for their business, at the same time as providing a gentle reminder of your business relationship. Write a quick personal note for special customers or clients, and if you must add some form of advertising, adding a business card or small brochure is more holiday-appropriate than a hard sell.

Another reason mailing greeting cards is particularly useful is the nostalgia they evoke. These days it’s more usual for businesses to send out e-cards, and businesses that still mail real greeting cards are much less common than they used to be. Connecting your organization with the sense of nostalgia evoked by a real greeting card creates an especially positive association, and nostalgia is itself a feeling that actually makes people want to spend money. So, to get the most out of your direct mailing over the holiday period, finding a way to tap into that sense of nostalgia.

Telemarketing: A Powerful Tool in Today’s Trade

By: Brad Allen

Our world is rapidly changing and evolving, and utilizing the latest in technological innovation is crucial in maintaining a successful and enterprising business. Yet when it comes to marketing maximizing social media capacity are not the only ways to increase consumer response; one of the most tried and true methods of reaching out to potential clientele is telemarketing.

A Tool of Today

Telemarketing is one of the most effective ways to reach out to new customers as well as loyal clients; simply because it is one of the oldest players in the ever-changing marketing game doesn’t mean that it is no longer effective. And while it may conjure some negative resonances by association like the unwanted late-night cold call, the overall scope of the telemarketing process encompasses much more potential. Out of other mediums of direct marketing, it continues to produce the highest ROI and offers many benefits including:

  • Instant results/direct responses from both cold and warm call lists
  • Direct human interaction
  • Enhances the impact of other marketing mediums
  • Provides crucial market research data
  • Is flexible and versatile

How Your Business Can Benefit

With these benefits in mind, telemarketing is a method which both start-up and established business alike can profit from on a considerable scale. And with winter on its way, this is the ideal time of year for home service companies to compile their telemarketing list and bring into action. Homeowner and business telemarketing lists can greatly benefit the following:

  • Snow removal services
  • Garden and home DIY maintenance services (winterisation)
  • HVAC services
  • Pet control services
  • …and much, much more

Whether it is about reducing the cost of heating and energy by upgrading appliances and improving the home as well as getting ready for the months ahead, potential customers will be thinking about ways to save money in the next few weeks and all it takes is one call to promote your service. A business telemarketing list will fill the appointment book and let your client base know that you are invested in their interests, generating customer loyalty as well as a profit while saving your clients money. Home Services and Business Service Firms have much to gain by pursuing this method of marketing, which effectively opens up an authentic line of dialogue between customer and business.

By being able to provide a service which is essential and necessary, businesses are directly addressing the client’s needs by conveniently providing the opportunity to take advantage of what they have to offer, without the client having to schedule their own time in order to find such a service. This is also effective for current customers where a telemarketing call is a useful reminder that the respective service is able and willing to renew any required services. It’s not all about cold-calling, either – telemarketing has proved to be a useful follow-up to events which can be turned into sales, as well as valuable market research.

Think About Telemarketing Today

If you want your business to maximize its marketing output and increase the effects of your networking and advertising resources, gain valuable market data, make more sales and develop a long-standing relationship with your customer base, then think about telemarketing as your number one ROI option. Compiling a homeowner telemarketing list and business telemarketing list are just a few ways in which you can achieve the results you desire for your firm by setting goals and reaching out directly to your target audience in a comprehensive dialogue rather than relying solely on other marketing methods which are sometimes overlooked. Not only will you see an increased success rate in your business, but a happier, more satisfied customer base who will continue to use your services as well as promote them through word-of-mouth after a satisfactory job. It could be the initial starting point of your local business, or the enhancement of a well-established one – so think about telemarketing’s many possibilities and what it can do for you.

How Using Ethnically Targeted Marketing Leads Can Improve Direct Marketing Results

By Brad Allen

Ethnic marketing leads can be a great way of improving your direct marketing results. Our ethnic marketing leads can help you to find the potential new customers who are most likely to use your products or services. We can provide ethnic mailing lists and ethnic telemarketing lists with all the information you need to find your target audience. You can also use these ethnic leads to tailor your approach to each individual customer and to ensure that you are making full use of your marketing team’s skills and language abilities.

The potential for using ethic leads to tailor direct marketing calls to a potential customer’s ethnicity, background and language is often overlooked. Many businesses are completely unaware that they could be using ethnic marketing leads with information about a target customer’s identity and background to provide them with a more personalized approach. Ethnic leads are an underutilized opportunity that can make a big difference to your marketing campaigns, so it is worthwhile considering how ethnic telemarketing lists or an ethnic mailing list could help make your marketing more successful.

Ethnic Leads for Targeted Marketing

Our ethnic marketing leads can help you to reach out to people targeted by ethnicity, country of origin, language, or religion. If you offer a product that appeals to people from a particular culture or part of the world, then you can use our ethnic leads to focus your marketing on this section of the community. Businesses can find the ethnic leads that are most likely to lead to sales, while charities, churches and religious organizations can use ethnic telemarketing lists to reach out to the members of the community who are most likely to join.

Creating A Personal Approach with Ethnic Marketing Leads

Ethnic mailing lists and ethnic telemarketing leads can also be a great tool for tailoring your direct marketing approach to each person you contact. People love the personal touch. The better you are at treating your customers like individuals, the more likely they will be to buy from you and to remain loyal to your brand. Targeted ethnic marketing leads can be a highly effective way of reaching out to potential new customers is a personalized way that will convince them that you care about providing good service.

If you are getting in touch with potential new customers and you want to make sure that you are speaking the right language, both literally and figuratively, our ethnic telemarketing lists can help. Targeted ethnic leads will help you to match your call center operators to the right ethnic telemarketing leads, using their background and language skills to create personal connections with your target audience. Ethnic mailing lists will enable you to do the same with your written material. Rather than forcing your customers to speak in their second language, you can approach them in their own mother tongue using information from our ethnic telemarketing lists, creating an instant connection that will be more likely to lead to sales.

Using Ethnic Telemarketing Leads and Mailing Lists

We can provide you with ethnic telemarketing leads so that your operators will know exactly who they are talking to. Our ethnic telemarketing lists give you the opportunity to reach out to people in their own language, with a detailed understanding of your potential customer’s ethnicity, religion and background. Rather than waiting for someone to pick up the phone with no idea of who might be on the other end, you can give your operators ethnic telemarketing lists that will tell them exactly who they will be talking to. Targeted ethnic telemarketing leads will enable you to use operators with the right language skills and background knowledge to make your calls more personalized and powerful.

If you are planning a print marketing campaign, we can provide you with an ethnic mailing list as well as ethnic telemarketing leads, so that you can target your potential customers with tailored material that will grab their attention. Ethnic mailing lists can enable you to reach out to people in their own language, using marketing designs created for exactly the right audience.

Whether you are pursuing ethnic telemarketing leads or using an ethnic mailing list for print campaigns, having this background information will help you to create a more effective marketing approach. Ethnic marketing leads are a tool that more businesses should be using to improve their marketing and customer service. Ethnic leads can help you to find the right people to approach, and to ensure that you are approaching them in the most effective way.

Why Financial Service Marketers Should Consider Telemarketing Leads In Their Marketing Mix

By Brad Allen

One of the core responsibilities of any marketer in the financial services industry is new business generation. If you fall into this bracket, there are lots of tools available to you to help achieve your goal. Some of them are online, some are more practical – but there is one that can easily be overlooked, despite being incredibly effective. We’re talking of course about telemarketing, but before you dismiss the idea out of hand, let’s take a look at why we think investor telemarketing leads are a great choice.

Targeted leads to generate real results

Telemarketing is unique in the sense that it operates in a truly targeted way. Many people assume that telemarketing is solely about cold calling, but nothing could be further from the truth. By using telemarketing lists, financial service marketers can direct their enquiries towards people that will be most likely to respond to them. For example, you could use an investor mailing list to approach people based on age, total net worth, investment interests, risk tolerance and even portfolio size. An investor telemarketing list can be tailored to suit your business objectives – and it’s an excellent way to generate real results.

The building blocks of lasting relationships

The relationship between an investor and a financial services marketer is somewhat of a unique one, and it’s built on trust and professional respect. This relationship actually begins at that first point of contact, and by using an investor telemarketing list, you can feel confident before you even pick up the phone that the lead will be someone who has an active interest in investments, stocks and shares. This can then become a shared interest and a starting point for a professional relationship. The phone is also a very personal way to start this relationship, in the sense that you’re really talking to someone, rather than relying on an email or other indirect form of contact.

Enjoy a higher conversion rate

It’s generally understood that what really matters to financial service marketers is the conversion rate. If this stays high, it doesn’t make a bit of difference what the means were to achieve it. And with investor telemarketing lists, you can ensure that your conversion rate reaches new heights and actually stays there. When you have in your hand a huge list of potential leads and all that stands between you and a sale is a good conversation, the ball really is in your court. By harnessing the power of investor mailing lists, we can generate high quality potential leads for financial service marketers – and start generating long-lasting investor relationships at the same time.

So, is there a place in your marketing mix for telemarketing? You may just be surprised at the level of quality the results you’ll find will be. Investors are tricky to land as leads, but once you do, the relationship can be hugely fruitful on both sides. With this in mind, we’d heartily recommend you at least give an investor telemarketing list a try. You’ve got very little to lose, and a lot to gain.

How an International Mailing List Could Help Your Business Go Global

By Brad Allen

The vast majority of businesses do not start out as global operations. In fact, many of them begin as small local businesses and stay that way – simply because it’s not always clear how to diversify internationally. But there are a number of very easy and effective ways to reach new clients no matter which country they reside in – and take your business to a new level in the process. Perhaps the most effective of these is the use of an international mailing list. Let’s find out how this can help your business cross new borders.

Targeted international data

Depending on your industry, there’s a very good chance that a market for your products or services already exists overseas – you just need to tap into it. An international business marketing list can do exactly this by providing you with targeted, relevant data on potential customers and people who may require your specific services. This is a far more effective strategy than simply ‘going in cold’, especially when you’re already shouldering the expense of exploring international markets. A targeted international mailing list will provide you with the names and addresses you need to step up your operation and unlock new revenue streams in countries you could never have dreamt of before.

Crossing borders with the internet

Targeted mailing lists are not limited to simply names, addresses and phone numbers; you can also acquire the email addresses of potential international clients. With an international email list, you can explore new areas with very low initial overheads – and this can be a fantastic way to test the water, so to speak, and decide whether or not international expansion truly is the right course of action for your business. And, unless your service is hyperlocal, there is an excellent chance that it could thrive in international markets – but you won’t know unless you try, right?

International telemarketing lists

Another means of contacting new global clients is to pick up the telephone. Again, with the right tariff, this can be a very low-cost way to explore interest in your services in the countries of your choosing. Even if you speak English exclusively, there are tens of countries that you could look into. Or, if you have the resource, you could hire some staff with language skills and talk business that way. An international telemarketing list is a superb way of opening a dialogue with new customers no matter where they are in the world. You never know, you could just be picking up the phone to your next big revenue stream.

If you’ve not yet explored the international options offered by business marketing lists, don’t worry, there is still plenty of opportunity. Simply decide where you’d like to establish your services, pick the right mailing lists for you, and start sending a message. If your offering is compelling enough (and if it works at home, why wouldn’t it be?) you’ll could find your business reaching incredible new heights in faraway lands – all without going near an airport!

Telemarketing: A Secret Weapon for Your Business

By Brad Allen

You’d be forgiven for thinking that telemarketing is somewhat of a lost art. With the rise of the internet and social media, many people are under the impression that more well-established forms of promotion – like telemarketing – are on the wane. In some cases this may actually be true, but that certainly doesn’t mean that telemarketing is any less effective than it was. In fact, quite the opposite might be true. There was a time when everyone was using the phone as the centre of their marketing mix. With more companies focused on the internet, potential customers are now more open to telemarketing as they’re no longer bombarded with calls.

Generating marketing leads the easy way

There’s nothing quite like one-on-one human interaction for selling a product. That’s where utilising  telemarketing lists can really come into its own. When your company uses the telephone to speak directly to potential clients, you can address issues on the fly, quash concerns and paint the best possible picture of your service offering. This is something that’s just not possible with more ‘static’ forms of promotion like direct mail or email campaigns. It’s long been known that telemarking produces the highest return on investment (ROI) of any form of direct marketing – and that includes social media. It merely seems that some businesses have forgotten the power of the telephone.

Targeted marketing for exceptional results

If you’re not aware of the benefits of both business telemarketing lists and consumer telemarketing lists, consider this; lists like these allow you to target specific attributes and avoid wasted effort on cold leads. For example, if you were a window cleaning company, you could easily target only consumers that had a certain square-footage of house. By harnessing the power of a telemarketing list like this, you can minimise wasted advertising spend, rein in your budgets, and boost the profitability of your business. You can also track effectiveness and make immediate changes to your approach until you find the one that works best for you. All in all, telemarketing is as close to bulletproof as marketers can expect to find.

Telemarketing lists tailored to your business

If your company has been struggling to find the right marketing method for you – or you’d simply like to experiment with your marketing mix – telemarketing could well be your new secret weapon. Forget any preconceived notions about the process, it’s as effective as you make it, and you can tweak the process in any way you’d like to make it work for you. A telemarketing list will give you the confidence to make complex business decisions and marketing investments without worrying too much about your ROI. And, because telemarketing is so flexible, and the telemarketing lists on offer so wide ranging and varied, you can always alter your processes whenever you feel like the results are not ideal.

So what are you waiting for? Learn more about telemarketing today and discover how your business could really boom – just by picking up the phone.

The Value of Personalizing Your Direct Marketing List Campaign

By Brad Allen

Direct marketing has traditionally been about one-size-fits-all, one-way messaging focused on calls-to-action that produce a transaction or lead to a conversion. This type of marketing monologue can exclude emotionally connecting with consumers and subsequently, creating valuable experiences that increase your ROI. Creating dialogue and personalizing direct marketing leads campaigns can have resounding effects, as Holotrope explains. Achieving actionable results don’t have to be your sole business victories. Expand upon your marketing goals to include customer emotional awareness and brand engagement. Tailor your content, rather than blast your content, to attract targeted consumers into profitable leads.

A 2013 Econsultancy and Monetate survey revealed that 94 percent of businesses agree that personalization affects present and future success. For 66 percent of the client-side respondents and 65 percent of agency respondents, improved customer experiences and business performance drove the need to deliver personalized consumer experiences. Personalized online experiences, specifically, using current behavioral data were noted to increase sales on an average by 19 percent. Here’s why you should personalize your next direct marketing campaign.

Interactive Website Marketing

Interactive marketing is a vehicle to drive conversation, and the emphasis is on the individual and their unique response. By understanding your demographic’s gender or location, for example, you can build your brand that meets customer needs and offer products and services that consumers can identify with. Since most small businesses (should) have a website and an online presence, your digital space is one networking and advertising outlet for reaching your customers on a deeper level. Increase the confidence your customers have in your business with these tips:

• Ensure your website is user and mobile-friendly. Consumers access information, products and services from their portable digital devices, and therefore you need to be accessible as well as available.
• Clarify and help site visitors navigate your calls-to action. For example, make sure that you guide customers to make a purchase in a way that’s clear and visible.
• Feature content such as blog posts, videos or photos that are customized to meet customer needs and wants.
• Invite customers to provide feedback through reviews or a comments section and personally respond.

Telemarketing

When was the last time you received a handwritten letter? Opening a letter in the mail that was handwritten from a friend, as opposed to a Facebook message or email, can be refreshingly heartwarming. Even a phone call can be an old-fashioned, yet genuine way to reconnect. The more archaic a certain form of communication becomes, the more of a novelty it can be. For businesses, as long as you’re using relevant, niche marketing lists of audiences who directly relate to your campaign, telemarketing provides connections on personal levels. During a Web video on a Lenovo laptop or phone call via an Apple iPhone, you can rely on facial expressions and voice tone to pitch your sale and guide the customer toward a purchase.

Email Marketing

Personalized recommendations in marketing emails can boost sales conversion rates by 15 to 25 percent and click-through rates by 25 to 35 percent, according to ExactTarget.com. Use coupon codes, links to site content, and special offers that align with the interests of your customers. Eloqua adds that personalized subject lines and details such as the recipients name and location can enhance an email’s performance. Overall, keep your marketing emails simple, consistent, segmented, and focused on the customer.

How to Increase Email List Effectiveness

You have your email marketing lists ready. You know exactly the kind of client you want to attract – and you have composed an outstanding message which is simply guaranteed to convince your target audience that your business is by far the best in the industry. You know it – and it’s high time they knew it too. Unfortunately, however, as many as 80% of all emails received are either deleted without being read or – worse – default straight to the folder labelled JUNK. So how can you avoid your carefully composed message going the same way? How can you increase your email open rates so that your email is seen and appreciated by the people you are trying to reach? The answer is simpler than you might think – and this post aims to give the keen email marketer an insight into effective email communication.

Make it Personal

Think about your own inbox. You probably receive hundreds of emails a week – and you probably automatically ignore those emails that come from generic addresses. The fact is, an email received from, for example, ‘info@abccompany.com’ is more likely to stay unread, whereas a message from ‘mrwhite@abccompany.com’ seems to ‘speak’ to the reader before it’s even been opened. Basically, a personal address is more direct and tends to pique the reader’s curiosity – making your email marketing campaign far more effective. If you can, try and send your emails from a personal (but business related) account, preferably with a first or second name in the address line.

Keep it Simple, Keep it Short, Keep it Direct

This advice relates to your subject line. If your email header is overly complicated, doesn’t relate to your business or email content and gives an offer that seems too good to be true – it will end up heading to the trash folder. So, instead of including a lengthy subject header that promises fantastic discounts, think of ways you can get your message across without sounding salesy.  People are bombarded with overt sales and marketing messages on a daily basis and as a result have actually become desensitized to it – so avoiding this angle in your email marketing literature is imperative.

Be Aware of Spam Filters

Spam filters are there to protect the innocent email user from unsolicited emails. You know those messages that seem to shout at you about AMAZING 50% DISCOUNTS!!! and Save Money On Your Favorite Products- Sale Now On!!!!!!…? You get my drift – and for the most part, these types of email will naturally default to the JUNK folder, for obvious reasons. The spam filter is pretty clever and if it catches too many exclamation marks, lots of shouty capital letters or even a generic sales subject – it will throw them away – and rightly so. Similarly, emails that contain too much HTML, images or videos are likely to end up in the bin.

The Time is Right

People access their email at different times of the day (and night) – but statistics have shown that open rates tend to increase depending on the time an email is received. Week days are the best for making sure your message is seen – with weekends and evenings proving less successful. Having said which, the demographics of your target readership could dictate the best time or day for you to send out your emails. If a company wanted to inform their readership about potential savings regarding vehicle expenses, they might benefit from targeting an ‘at home’ audience who take care of personal errands after a full day at work. Or, if a business needed to tell prospective clients about a new mobile app which could streamline their working life, it would probably be best to concentrate their email marketing during traditional office hours.  It’s always a good idea to try experimenting with different times and subject headers in a bid to establish the most profitable time for you to click ‘send’.

Finally, and perhaps most importantly-  make sure you respect your intended readership. People aren’t stupid and even if they open an email, if the content fails to match up to expectations they will ignore or delete the message immediately. Your email content needs to be engaging, pithy, informative, NOT too salesy and, where possible, helpful. People love learning new things, especially regarding subjects about which they are already interested – and if your email can deliver this, then your prospective client is far more likely to carry on reading – again and again.

By Brad Allen

 

Why Overlooking Telemarketing Could be a Big Mistake for Your Business

If you run or manage any aspect of a smal or medium-sized business (SMB), it’s likely that you’ve considered using some form of telemarketing before. It’s also possible that you decided to focus on other promotional channels, like social media, and ignore telemarketing.

There are a few different reasons why businesses would choose to overlook using telemarketing leads in their marketing activities; however almost all of these are based on false information. With that in mind, let’s take a look at the reasons why overlooking telemarketing could be a big mistake.

Quality telemarketing leads are like gold dust

With so much focus on internet marketing, it’s not a surprise that many companies choose to invest in that area first. Social media marketing has been a hot topic in recent years and so the natural assumption has been that this is what ‘everyone else’ is doing, so it must be effective… right? Wrong. Well, that’s not to say social media marketing doesn’t work, simply that using methods such as a telemarketing list can work even better.

There is actually evidence for this – a study by the Direct Marketing Association (DMA) recently concluded that the Return on Investment (ROI) for calling telemarketing leads is actually higher than that of email marketing.

Qualified and targeted telemarketing leads: your secret weapon

Because many SMBs rely on personal service and local connections to make their business thrive, social media marketing doesn’t always work as well as it could for large organizations. Instead, telemarketing has the edge.

The reason for this is that telemarketing can be a very personal way of doing business. Rather than simply typing a tweet or Facebook message, calling quality telemarketing leads can actually speak to a real person and establish and genuine dialogue. Questions can be asked and answered in real time, and a natural rapport can be built.

Telemarketing doesn’t need to be intrusive

Due to the way that some businesses have chosen to employ telemarketing, there is a belief that use of homeowner telemarketing lists can in some ways be intrusive – but nothing could be further from the truth. By establishing who the prospects are, when would be the best time to call, and engaging them in a very real way, telemarketing can be a fantastic way to reach an audience.

It’s also dependent on who is making the calls; telemarketing leads don’t need to be ‘forced’ by aggressive sales people, they can be genuinely cultivated through honest communication and a real dialogue. There’s simply nothing better than talking to a real person and getting real answers. It makes that first sale so much easier (for both parties).

By choosing a friendly, outgoing team (who can actually take ‘no’ for an answer), your SMB could unlock a marketing channel you hadn’t considered – and reap the financial and reputational benefits at the same time – so don’t make the mistake of ignoring the potential of leveraging targeted telemarketing leads lists.

An excellent book on this topic which I’d highly recommend is Telemarketing Success For Small and Mid-Sized Firms by Tony Wilkins.

by Brad Allen

Key Elements of Using Sales Leads Lists in Successful Marketing Campaigns

using sales leads lists successfullyEver heard the phrase, “You’ve got lots of potential”?  It’s usually a consolation prize for someone who isn’t getting what they’re after – a sort of “better luck next time, kid” gesture.

It’s the same working with sales leads lists – you are not dealing with clients, but potential clients.  As bad as that sounds, a sales lead isn’t as difficult to develop as cold-calling, as a sales lead is based on some action (e.g., someone inquiring through a website, leaving their card at a booth, or some other method of contact) that expressed interest in the product or service you or your company offers.

The goal of any sales lead campaign is to find or create actual clients and there are a number of ways to accomplish this, each with their distinct advantages and disadvantages.  When it comes to generating leads, there are several techniques to choose from, depending on the size of your company.  Larger companies usually have marketing departments manage building sales leads lists, but in smaller companies, sales reps often have that task.

Generating Sales Leads Lists

The following are some proven techniques for generating sales leads:

  • Networking
  • Advertising (TV/print/Web)
  • Telemarketing and tele-prospecting
  • Buying a sales lead list

Networking

It can be as simple as contacting people you already know and have a relationship with to see if they or someone they know may be interested in your product or service.  Opportunities to meet people who have a more general interest (say trade show attendees) are also good prospects for business-to-business (B2B) networking.

Web Advertising

Online advertising has become the most powerful tool for generating sales leads.  In one week alone (September 24-30, 2007), people clicked on over 53 billion online ads [Source: Nielsen NetRatings]. By incorporating short surveys or contact forms into web ads, sales representatives have a fantastically powerful new source for creating sales leads lists.

Telemarketing and Tele-prospecting

This involves using a telemarketing firm to contact possible sales leads and solicit their business.  Everyone can relate to getting called by a telemarketer when you’re either not interested or it’s an inopportune time to be pitched to, which is why working with properly targeted sales leads lists is an invaluable tool for making a telemarketing and tele-prospecting campaign more effective.

Tele-prospecting

is utilized for B2B sales generation in which targeted business prospects are contacted by operators trained to be so well-versed in the product (and often the potential client) that they can be more extemporaneous in cultivating interest.

Sales Leads Lists

As we mentioned earlier, targeted lists are ideal for capturing potential clients on a large scale and there are multiple direct marketing (DM) companies that specialize in providing general to highly targeted sales leads lists.  As you can readily imagine, for a successful sales lead campaign, having a list of potential clients that are known to have purchased or expressed interest in your product or service can be a game changer for any sales or marketing team seeking to maximize the ROI on the sales lead generation campaign.

Author: Brad Allen