Behaviors

Behavior demographics are criteria that categorize a person or household according to the behaviors or habits in which they regularly engage. This includes lists of those who regularly attend a gym, use a credit card, give to charities, spend a good portion of income on food and entertainment, attend sporting events, purchase items from the internet, sell items on the internet, or rent an apartment or automobile.

These demographics may seem broad or unimportant, but they are actually of the utmost importance in understanding your clientele and marketing directly to them. For example, it would be a waste to market a fancy restaurant to those who rarely spend money on dining out, but it would be a good investment to market to those who do so regularly. Similarly, there is little reason to advertise a new apartment complex to someone who already owns a home. However, those who rent apartments tend to move from building to building fairly frequently as lease agreements and rental fees change. It would be beneficial to know which households have members who regularly attend sporting events if you are selling tickets or sports memorabilia.

Here at ProMarketing Leads we can provide you with lists specifically targeted for any behavior demographic, including but not limited to the following: