Behavior demographics are criteria that categorize a person or household according to the behaviors or habits in which they regularly engage. This includes lists of those who regularly attend a gym, use a credit card, give to charities, spend a good portion of income on food and entertainment, attend sporting events, purchase items from the internet, sell items on the internet, or rent an apartment or automobile.
These demographics may seem broad or unimportant, but they are actually of the utmost importance in understanding your clientele and marketing directly to them. For example, it would be a waste to market a fancy restaurant to those who rarely spend money on dining out, but it would be a good investment to market to those who do so regularly. Similarly, there is little reason to advertise a new apartment complex to someone who already owns a home. However, those who rent apartments tend to move from building to building fairly frequently as lease agreements and rental fees change. It would be beneficial to know which households have members who regularly attend sporting events if you are selling tickets or sports memorabilia.
Here at ProMarketing Leads we can provide you with lists specifically targeted for any behavior demographic, including but not limited to the following:
Bank Card – Credit Card Users Brand Name Medicine Propensity Buyers Business Owners Business Owners at Home Buying Activity Casino Gamblers Home Value Charitable Givers Community Involvement Credit – Range of New Credit Credit Card – New Issue Credit Card Indicator Credit Card Issuer Discretionary Income Dwelling Type Education Gender Green Living Household Health Ailments / Concerns Home Market Value Home Purchase Amount Home Purchase Date Home Purchase Year Homeowner / Renter Income Investments Investors |
Life Insurance Policy Owner Loan Amounts Loan to Value Range Mail Order Buyer Mail Order Donor Mail Order Responder Net Worth New Car Buyer Number of Credit Lines Occupation Online Orders – Dollars Spent Open Auto Loans Political Party Probable Teen Driver Property Type Recent Divorced Recent Home Buyer Recent Mortgage Borrower Telephone Number – Do Not Call List (DNC) Scrubbed Truck/Motorcycle/RV Under-banked Vehicle – Intend to Purchase Vehicle Type Owned Vehicle – Number Owned Working Woman Year Home Built |