Category : Marketing List Blog

Telemarketing: A Powerful Tool in Today’s Trade

By: Brad Allen

Our world is rapidly changing and evolving, and utilizing the latest in technological innovation is crucial in maintaining a successful and enterprising business. Yet when it comes to marketing maximizing social media capacity are not the only ways to increase consumer response; one of the most tried and

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Telemarketing: A Secret Weapon for Your Business

By Brad Allen

You’d be forgiven for thinking that telemarketing is somewhat of a lost art. With the rise of the internet and social media, many people are under the impression that more well-established forms of promotion – like telemarketing – are on the wane. In some cases this may actually

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The Value of Personalizing Your Direct Marketing List Campaign

By Brad Allen

Direct marketing has traditionally been about one-size-fits-all, one-way messaging focused on calls-to-action that produce a transaction or lead to a conversion. This type of marketing monologue can exclude emotionally connecting with consumers and subsequently, creating valuable experiences that increase your ROI. Creating dialogue and personalizing direct marketing leads

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