Telemarketing: Still a Key Ingredient of the Marketing Mix

By: Brad Allen

In a world that’s so heavily focused on digital and online, it’s easy to understand why so many businesses plough a lot of their marketing resources into that area. Naturally, though, we will reach a point when these marketing channels reach saturation point – leaving some companies out in the cold. That’s why it’s so important for businesses to explore all marketing channels to their fullest extent. One such channel (and one which is often neglected) is telemarketing. Let’s explore the reasons that not only is telemarketing still alive and kicking, it could just be the most successful marketing tool you ever implement. 

Marketing leads are like gold dust, and many businesses spend the vast majority of their resources chasing them. Depending on your product or service, you may receive hundreds of these leads a month, or maybe just one or two. In either case, telemarketing can be a great way to hook these leads in and – more importantly – close them. One of the best things about telemarketing is how adaptive it is to your budget. There’s no need to employ a team of hundreds if you’re only after a few leads, you can hire just a few great salespeople. Contrast this with web advertising, whereby you simply publish ads and cross your fingers, and you can see that telemarketing is a much smarter and cost-effective solution.

One concern that some companies have when considering this form of marketing is how best to source targeted telemarketing lists. These business marketing lists are essentially tailored to your specific industry.  There’s no use trying to sell stair-lifts to people in bungalows, for example. With a telemarketing list on hand, you can be certain that you’re reaching the right people at the right time. After that, the onus is on your sales team to make the most of each of the leads. With the right team on the phones, telemarketing has proven time and time again to be one of the most effective forms of promotion. It’s great for consumers too: having a real person to talk to means they can ask any questions they need to right then and there. That’s a level of peace of mind that only in-person sales that come close to; online advertising still has a way to go before it can reach this kind of personal service.

Don’t waste your company’s precious resources on scattershot “cross your fingers” style advertising; instead invest in a telemarketing list and a professional team of salespeople. With both of these elements combined, you’ll find that your business gets a huge shot in the arm – not only in terms of sales leads, but also in brand awareness and cost-effectiveness. Telemarketing is an adaptive form of advertising, and one which can be refined as time goes on. Sales script not working? Try something new. Team member not making enough sales? Re-train or replace them. Unlike other forms of sales lead generation, telemarketing is truly flexible. There’s a reason it’s still used by many of the world’s biggest multi-national corporations.

So what are you waiting for? With an integrated phone-based sales system and a business marketing list to hand, your promotional efforts really will be a win-win.

Written by

Marketing list professional with over 12 years experience in sales and marketing. Proficient in all areas of direct and online database marketing, marketing management, and business development.

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