The United States and Cuba may be restarting their direct mail program for the first time in over 45 years. Currently, the two countries use a third country as a middle-man; mail leaves the US, then goes to the third country before being transferred to its final destination in Cuba. The process is the same for mail being transported from Cuba to the US. Mail usually reaches its final destination, but not as accurately or as quickly as it would with a direct mail process.
Direct mail between the US and Cuba ended in August of 1963 when the US extended its trade embargo with Cuba. In an effort to sever ties with the communist-run nation, the US forbade the transport of items to and from Cuba, including all imports, exports, and mail.
While the infamous Cuban cigars may be the most well-known of the illegal items, lack of direct mail has been a difficult thing for many people in both countries to endure, especially those with relatives and loved ones in the other country.
This is not the first time that the United States has suggested that the two countries resume their direct mailing services. Offers to restart direct mail between the US and Cuba went out in 1999, 2000, 2002, and 2008. Cuba finally accepted in May of 2009, and talks to rehash and finalize the plan are still in progress.
Washington has made it clear that talks between the two countries are limited to discussions of direct mail and direct mail related subjects, and will not include talks of other embargos, including those on imports and exports.
Should the two countries decide to reinstate their direct mail policies, ProMarketing Leads will expand all of its services to include business direct mailing lists and consumer direct mailing lists for Cuba and Cuban culturally-related topics.
Author: Brad Allen