The United States and Cuba may be restarting their direct mail program for the first time in over 45 years. Currently, the two countries use a third country as a middle-man; mail leaves the US, then goes to the third country before being transferred to its final destination in Cuba. The process is the same for mail being transported from Cuba to the US. Mail usually reaches its final destination, but not as accurately or as quickly as it would with a direct mail process.

Direct mail between the US and Cuba ended in August of 1963 when the US extended its trade embargo with Cuba. In an effort to sever ties with the communist-run nation, the US forbade the transport of items to and from Cuba, including all imports, exports, and mail.

While the infamous Cuban cigars may be the most well-known of the illegal items, lack of direct mail has been a difficult thing for many people in both countries to endure, especially those with relatives and loved ones in the other country.

This is not the first time that the United States has suggested that the two countries resume their direct mailing services. Offers to restart direct mail between the US and Cuba went out in 1999, 2000, 2002, and 2008. Cuba finally accepted in May of 2009, and talks to rehash and finalize the plan are still in progress.

Washington has made it clear that talks between the two countries are limited to discussions of direct mail and direct mail related subjects, and will not include talks of other embargos, including those on imports and exports.

Should the two countries decide to reinstate their direct mail policies, ProMarketing Leads will expand all of its services to include business direct mailing lists and consumer direct mailing lists for Cuba and Cuban culturally-related topics.

In order to help make the most of your direct mailing campaign, ProMarketing Leads is now offering lists of cultural and language selects for consumer mailing lists. These lists break down households into categories according to their preferred languages and cultural interests. Our lists have expanded to include demographics for over 80 languages and over 150 different cultural criteria.

If you are looking to create a mailing list for your company to send to potential or current consumers, it is important to know who you are targeting. With our language selects, you will be able to send consumers direct mail in their preferred language. You can even tailor your campaign to reach those who are most likely to purchase your product or service, such as targeting Jewish households to sell kosher foods or non-English speaking households to offer English lessons. These targeted lists are crucial for anyone offering a service or product that is specifically geared toward those of a certain culture, religion, or who speak a certain language.

Our language-targeted lists include lists of non-English speaking households as well as multi-lingual households. We have lists of households that speak any language, ranging from English and Spanish to Tagalog and Kirghiz. Our cultural lists provide household information on practiced religions, ethnicities, and countries of origin.

If you offer a product or service and would like to target households that speak a certain language or adhere to a certain cultural practice, ProMarketing Leads can provide you with all the information you need. Your direct mail campaign will be effective and efficient, specifically targeting those who are mostly likely to respond to your advertisements.