Unlike mass advertising which display’s your offering to a very wide audience with limited tracking capabilities a mailing list broker can provide you with a highly targeted list of what is commonly referred to as “sales or marketing leads”. Mailing list brokers work to narrow the focus of the marketing message to a niche of business lists or consumer lists that have similar characteristic which make them strong prospects for the offer. In essence, the mailing list broker’s job is to ensure the marketing dollars are being used most efficiently by getting the marketing message to the most likely responders via direct mail, telemarketing, email or SMS text message blasting.
If you include all the specialty lists on the list market today there are over 60,000 which seems like an insurmountable number of lists. This is why your business marketing team should work with a list broker to match your target market to the best available list option. It make sense to target your marketing list down as much as possible as you want the final lead list to result the in the highest possible percentage of converted sales. To learn more or begin working with the best list brokers in the business contact ProMarketing Leads today.
Author: Brad Allen